REI Madison provides outdoor enthusiasts in the Madison, Wisconsin, area with top-brand gear and clothing for camping, climbing, cycling, fitness, hiking and more. We're a complete Madison area bike shop, offering a full range of professional bike shop services to help keep you biking the streets and trails year-round. Our ski & snowboard shop services will get your gear tuned up for the slopes. Come let our staff of friendly experts help you get you ready for your next adventure in the Madison, Wisconsin, area whether you're planning to ski Tyrol Basin or pedal the single track at Blue Mound and beyond.