We use the information we collect about you for a variety of purposes, for example, to:
● administer your membership and communicate with you about member benefits (such as your dividend balance and special offers only available to members);
● provide and deliver products and services, process and complete transactions and send you related information, including purchase confirmations, invoices, updates, security alerts, recall notices and support and administrative messages;
● provide, maintain, and improve the Services;
● investigate and prevent fraudulent transactions and other illegal activities;
● respond to your comments and questions and provide customer service;
● communicate with you about REI and partner products, services, offers, promotions, news, upcoming events, and other information we think will be of interest to you;
● monitor and analyze trends, usage and activities;
● personalize the Services and provide advertisements, content, or features that are targeted toward your interests; and
● process and deliver contest or sweepstakes entries and prizes.
We may store and process information in the United States and other countries.