● administer your membership and communicate with you about member benefits (such as your dividend balance and special offers only available to members);

● provide and deliver products and services, process and complete transactions and send you related information, including purchase confirmations, invoices, updates, security alerts, recall notices and support and administrative messages;

● provide, maintain, and improve the Services;

● investigate and prevent fraudulent transactions and other illegal activities;

● respond to your comments and questions and provide customer service;

● communicate with you about REI and partner products, services, offers, promotions, news, upcoming events, and other information we think will be of interest to you;

● monitor and analyze trends, usage and activities;

● personalize the Services and provide advertisements, content, or features that are targeted toward your interests; and

● process and deliver contest or sweepstakes entries and prizes.